Why is gender a contemporary issue?

[This post accompanies a taught programme for undergraduate students at Keele University]
Some of you may well have noticed the media reports back in November that despite the legislation to equalise pay between men and women which has been part of law in many countries for over 50 years, progress in gender equality as indicated by the pay gap is still limited, not only in the UK, but worldwide. Such media reports focus attention on the persistence of structural inequality, but there are also persistently wide discrepancies in occupation, and in the gender expectations of certain types of work and how it is performed.
Our lecture on MAN 30047 from Dr Deborah Kerfoot emphasised the significance of how we think about difference as something that is performed in our everyday actions. The associated reading also draws on the idea of ‘habitus’, from Bourdieu; the idea that these repeatedly performed attitudes and behaviours become closely inscribed in our identities and in our bodies. Although a contemporary issue, you might be surprised to find out that the notion of the performance of difference (in studies of gender, at least), was widely popularised in an article by West and Zimmerman (1987) entitled Doing Gender‘. If you follow this link and scroll down you will see the large number of articles this publication influenced, which include a large variety of topics on business and organization as well as sociology in general.

This approach is important when you think about how frequently most research is interested only in the business case for diversity in organizations. The ‘business case’ approach often assumes that our identities are fixed by our own decisions, a result of choices freely made throughout our lifetime. What the performative approach emphasises is that many of these decisions might have slipped by unnoticed in our everyday practices of getting by in the workplace and fitting in. As such, small things such as an organizational dress code, or recruitment policies looking for the ‘proper look’ for an organization, neglect to realise that these practices are learned and performed through association with certain communities. It also attempts to rationalise people’s complex lives and connections to each other as the choices of individual ’employment applicants’, thereby justifying ongoing practices of exclusion or even harassment.

These expectations are not only something that affect workers, they are often part of our social experience in education and become a part of how we learn what is appropriate to our identity as we grow and age. An excellent article in The Conversation identifies how we might even experience these expectations as very young children. As such, it wouldn’t be surprising to identify such clear discrepancies between the genders when we get older as ‘natural’; after all, very few people have clear memories of their developing opinions and expectations as a very young child.
This in-built bias is often addressed by attempts to counter it in state-sponsored interventions, such as attempts to increase female participation in education in the STEM subjects. But it is not only women who are disadvantaged. Men are also excluded or discriminated against in particular occupations, even where they can make a genuine claim to merit and, as individuals, work hard to ensure they present themselves ‘in the right way’ (i.e a feminine way). This article on a blog featuring work by members of the American Sociological Association highlights how in some occupations, male workers are simply not tolerated by public expectations around gender performance and ‘natural’ behaviour.

As a student thinking about your own expectations, you might want to consider the sorts of things you might list as measures of ‘appropriate behaviour’ among your own group of friends or acquaintances, and how those expectations might change for people who were work colleagues. Consider what you might consider a challenge to your identity practices. You might find this discussion of ‘policing’ of appropriate behaviour in an American high school informative. Such behaviour in school might influence what sort of further education or training you might be likely to consider a good prospect. Take some time to reflect on this and consider what it might mean in your experience for the tendency for workers to become segregated in different occupations according to gender.

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