Is LEGO seriously good for business?

The LEGO® Serious Play® Method (LSP) was developed in the late 1990s by Professors Johan Roos and Victor Bart from the Institute for Management Development, Switzerland. It might seem childish at first, but it utilises three very powerful ideas from social science to be effective;

  1. intrinisic motivation
  2. constructive learning
  3. hands-on creativity

These can have huge transformative impacts on real business challenges. Read on to learn how.

Intrinsic Motivation through Play

Play offers us the opportunity to develop competence and mastery, and in the ‘sweet spot’ of a challenge that is achievable but stretches our abilities we are completely absorbed. Csíkszentmihályi described this as ‘flow’, which we often experience in sports and leisure activities.  But it’s rare to feel it in business meetings! By introducing serious forms of play such as LSP, companies can engage employees’ intrinsic motivation to create ‘leaning in’, or direct and active engagement in the present problem or objective.

Constructive Learning

Human beings are natural experimenters, building new solutions out of previous successful and unsuccessful experiences. This experimental attitude is the basis for problem-based learning and relies on a constructivist theory of learning, that we build knowledge rather than absorb it from others (there’s an in-depth post on learning theory here).  Papert expanded on this in the 1990s with constructionism, arguing that learning is most effective when we create a meaningful product as part of the process. By thinking about learning as building, it’s clear that we don’t learn directly from simply listening to other people’s talk of their experience or understanding –  that would be like ordering some flat-pack furniture and waiting for it to build itself! Instead we combine what we already know (previous assembly) with resources (screwdrivers), stories (instructions) and feedback from others (“It doesn’t look straight, honey”) to build something new. It’s even more effective when we collaborate within a community and learn together.

This model of learning also applies to organisations; as individuals learn and adapt they pass the knowledge on to others. However, it can be very difficult for managers to ensure this process if productive, visible and effective when dealing with more abstract challenges. The building practices of LSP focus on creating visible representations of ideas that can be a focus for collaboration. Using LSP or similar processes, businesses can learn from changing environments to enhance services, strengthen teams, and develop and revise strategy more effectively.

Hands-on Creativity

Although an area which is still undergoing detailed research, the creative potential of physical building activities (‘think with your hands’) is widely praised. Neurological research into creativity suggests that activating parts of the brain which are not usually connected can be a requirement for creativity, as can the release of dopamine (which may be stimulated by play). So having an enjoyable experience such as building LEGO models can help promote a creative mindset suited to improving services, innovating new products and collaborating on visions for the future.

 

Follow this blog or add me on twitter @srslylearned to get the next instalment on games, creativity and innovation!

Learn more about LEGO® Serious Play® Workshops

Selected academic sources

Pichlis, D et al.(2015) “Empower a Team’s product Vision with LEGO® Serious Play®” in the Proceedings of the 16th International Conference on Product-Focused Software Process Improvement 9459:210-216 https://tinyurl.com/y9ookxb3

Primus, DJ & Sonnenburg, S (2018) “Flow Experience in Design Thinking and Practical Synergies with Lego Serious Play” Creativity Research Journal https://www.tandfonline.com/doi/abs/10.1080/10400419.2018.1411574

McCusker, S (2014) “LEGO®, Seriously: thinking through building” in the International Journal of Knowledge, Innovation and Entrepreneurship http://www.ijkie.org/IJKIE_August2014_SEAN%20MCCUSKER.pdf

James, A (2013) “LEGO Serious Play: a three-dimensional approach to learning development” in the Journal of Learning Development in HE http://journal.aldinhe.ac.uk/index.php/jldhe/article/download/208/154

Play It Smart: what we can learn from games (and why they should be used to teach us)

Along with two other members of the Games Research Network, Dr Chloe Germaine Buckley and Dr Paul Wake, I was privileged to be part of the “Play it Smart” panel discussing the educational possibilities of games at Tabletop Gaming Live on Saturday 29th September. For those who couldn’t make it, you can enjoy the (slightly clearer) synopsis below.

Migrations LARP and the value of play

After our run at The Smoke in January, earlier this summer Dr Chloe Buckley and myself ran a small LARP workshop as part of the Manchester Gothic Festival, during the International Gothic Association Conference. This game was open to the public and offered participants the opportunity to experience a gothic-style narrative from the inside, as characters. Inspired by the world of HP Lovecraft’s novels and its surrounding mythos, Migrations aimed to introduce participants to the feeling of being trapped and suddenly ignorant of the basic rules of the world – a common enough experience for characters in Gothic novels.

The scenario for this game, a university talk gone wrong, builds on participant’s existing knowledge and experience of university activities. From unreliable powerpoint slides to disorganised lecturers, we began the scenario with the usual ‘gone wrongs’ that can reliably be encountered and understood. However, drawing on the mythology of Lovecraftian tales, a whole other dimension of ‘gone wrongs’ were about to unfold.

For our participants, the foolish actions of one character caused the entire group to be suspended in a trapped no-space, between our world and another one, one in which ‘magic’ through appeasement of ‘gods’ flourished though threats abounded. Participants had to make sense of the magic and perform it in order to craft their own escape; or refuse and accept their inevitable doom.

In previous and forthcoming research, we have outlined how the construction of experiences in live roleplay games rely on a range of preconceptions based on participant’s experiences, and also on participant’s learned ability to focus on what is relevant. Many experiential games which are now popular share this feature with LARP, such as escape rooms, yet these games are usually a challenge of competence and mastery. In most such games, the environment is highly controlled with game components clearly separated or distinguished, A particular set of skills, usually including pattern-recognition, spatial and numerical problem solving, with a little cultural knowledge, will help you emerge from an escape room as a ‘winner’.

However, in Lovecraftian narrative there are rarely, if ever, any ‘winners’. In LARP more generally, a play-to-win attitude will rarely offer the best experience. In our recent Migrations LARP, participants all to some degree aimed to ‘win’ through survival of the scenario. To strive to understand and to thwart the unknown mystical forces which were effectively ‘counting down’ their last moments. Only a few participants considered or embraced a narrative of loss; whether by abandoning their known world and home or through individual failure in the hope of collective success.

On reflection, we propose that this game experience foregrounds our attachment to ‘known unknowns’. From participants feedback we are aware that most identified the workshop as a bit of fun, the sort of entertaining activity that might be part of a conference social programme or festival. With most participants never having played in a LARP before, the very workshop itself was an unknown quantity. Yet as a learning experience, we would suggest that participants reflect upon their attachment to the known, and consider what the Gothic form can teach us about the barriers, of comfort and success, that must be breached to extend our knowledge.

SCOS 2018 Tokyo

This summer I was privileged to attend the Standing Conference on Organisational Symbolism to present the collaborative work I have been developing with colleagues elsewhere in Europe on how the playing of games support learning in entrepreneurial communities. The broader theme of the conference was Wabi-Sabi, or the Japanese aesthetic philosophy which privileges imperfection, impermanence and restraint. This aesthetic is most commonly associated with the traditional Japanese tea ceremony, yet is also significant throughout Japanese culture.

A number of presentations explored how this particular aesthetic manifests in an interest in setting aside differences in power and position in the interests of employee well-being, whether through the promotion of particular values or activities which might often be excluded from everyday business. The long association of Japanese manufacturing and lean production methods might initially seem to contradict such messages, and a range of scholars explored how contemporary types of organising often focus on extreme mechanised and documented perfection, enforced by technological surveillance systems. However, AGILE methodologies were also questioned as unsuccessful revolutions in employee management, too successful to live up to the romantic aspirations of their founders.

As yet, there are few conclusions to the questions provoked by these cultural conundrums. However, the range of studies presented there are likely to contribute towards ongoing theorising about the impact and potential of cultural awareness in both the practical organising of business and the study of its operations. If I took away one useful message from this event, it was that thinking about how cultural business practices can be represented by artistic themes can be highly thought provoking!

 

Team Culture is a powerful enabler

There is really no better time than during a top sporting season for a healthy reminder that in business, as in sport, team culture is incredibly powerful. But as recent analyses of Southgate’s managing style have pointed out, it’s not just a matter of bringing the boys together.

Positivity in managing a collection of footballers has been key to the England team’s success in the World Cup so far, and sports psychologist Dr Pippa Grange’s contribution has had a huge impact. Reporting in the Guardian, Emine Saner sums up her 5 top tips:

  • Don’t fear failure.
  • Reframe emotions: you’re not “nervous”, you’re “excited”
  • Positive thinking is unhelpful if you’re simply fantasising. Focus on the steps that could get you to your goal.
  • Treat your employees as individuals rather than a homogenous group. Different approaches will work for different people.
  • Kindness, listening and empathy will take you further than barking orders. Use praise to motivate people.

Creating a positive and productive environment can certainly help any team’s performance. But we should also remember that compared to business managers, Southgate has it easy. Managing business culture may well be an impossible task. Few businesses can keep their employees together 24/7 to keep that culture of positivity going, and trying to do so can even be dangerous! Plus employees are often much more diverse in age, background and experience than England’s football team. But business culture can be inspired by popular culture, and perhaps these tips can be applied to the harder task of business success. Here’s some translations of Pippa’s advice for managers;

  • Promote a culture of positive learning from setbacks and mistakes, not dressing-down.
  • Listen, and trust emotions as feedback. In a trusting environment teams can explore disappointment and other negative feelings to find and share the positive passions that inspired their work in the first place.
  • Be kind, not nice. Etiquette and politeness have their place but can support cowardly management, prevent open dialogue and acknowledging challenges. Allow friendly dissent!
  • Generate regular positive sociality routines, through old traditions or new ones! Games and play provide a safe environment and teams can face tough challenges when they have used shared experiences to build rapport.
  • Celebrate! Recognise success wherever you find it. Don’t make your employees leave their joys at the door: encourage sharing of diverse personal victories and as well as professional ones
  • Be humble and accountable. Regularly review and revise goals and productive practices to avoid unattainable fantasies, paying closer attention to individual steps. Don’t forget that you and your team are in this together.

Southgate’s job is a difficult one, but there’s a clear goal in sight. Managing your business is harder, as those goalposts will just keep moving. But supporting a positive team culture means you don’t have to get there alone.

Can you really gamify learning?

In an older post on learning theories I outlined two different theoretical approaches to learning; behaviourist (conditioning) and cognitivist. In this post, I explore what this might mean in terms of a the types of learning activity which can be ‘gamified’. As a key mechanism of learning, this post concentrates on how gamification tackles a simple activity; asking questions.

Publicly asking questions, whether of staff in a meeting or students in a lecture theatre, is often unsuccessful or embarassing. This is because we culturally associate this activity with roles which lack competence (eg the novice, the child) and because it is also associated with the challenge of a test. Questions can also make assumptions about the sorts of investigation we need or the type of solution we expect.

Because asking questions can be so embarrassing and uncomfortable, a lot of people don’t like to ask – and this can lead to more than ignorance, but to all sorts of problems including errors or malpractice. So many training organisations have turned to gamification in an attempt to solve the problem of awkward asking.

Successful Q&A

Teacher: What is 12 x 167 Watson?!

Pupil 1:  it’s 1,674 sir!

Teacher: Wrong Watson! Hobbes?

Pupil 2:  is it 1,694 sir?

Teacher: Correct! You may have a gold star and 15 house points.

In behaviourism, questioning like the example above is a form of conditioning (this example is a simple version of classical conditioning). In conditioning, correct behaviour is encouraged through positive reinforcement – an immediate reward. In a wide variety of mobile gamification applications, the same principle applies. Rewards (and penalties!) might not even be obvious, as it could be an animation, sound effect or vibration of your device.

In the example above, the questioning clearly establishes a hierarchical relationship, whereby the powerful teacher ‘tests’ the pupil for sanctioned responses. Teaching of this sort, however, is mainly the province of Victorian TV dramas. Even from a behaviourist point of view, this model rewards the ‘correct’ answer, but does not necessarily encourage the appropriate method of arriving at that answer. It therefore operates only as a memorization exercise. While the design of apps offers a more sophisticated form of gamification, many rely on memorisation or the completion of a ‘recipe’ of steps in order to achieve the desired goal.

Cognitivist Questioning

Questioning in a cognitivist approach draws on Bloom’s taxonomy of learning. Mentioned in the previous post on learning theory, Bloom’s taxonomy outlines a hierarchy of learning, with description or memorisation at the bottom and evaluation or creative knowledge production at the peak. In this hierarchy, the least productive sort of question encourages mimicry, and the most productive sort of question is one that tasks the learner with evaluative problem-solving.

While these type of questions can also be tied to rewards in a behaviourist style, it’s much more difficult to incorporate analysis, synthesis or evaluative problem solving in a gamified application. However, that doesn’t make it impossible.

Excellent examples of gamification focusing on crisis events and applying simulation strategies can engage with a cognitivist approach. These often foreground the open question (explicitly or implicitly): “What are you going to do?”. Utilising dramatic storytelling or simulation, such approaches foreground problem solving through carefully incorporating relevant information in a more subtle way, requiring the player to investigate and analyse the situation.

Using a ‘branching’ story structure, these types of games don’t communicate immediately if you have found the ‘right’ answer. Instead, they put the player in a dramatic story with limited action to produce different outcomes and rely upon observation of details from the narrative to provoke an analytical approach towards player’s response. These approaches also engage empathy and replayability to encourage learning.

So what can be gamified?

These learning principles emphasise that the best type of learning objectives for simple gamification is memorisation; such as the communication of new compliance criteria or familiarisation with a new system or process. The approach is ideal for training large collections of people across the organisation in new information.

More complex problems rely upon dramatisation, storytelling and simulation to facilitate a problem-solving approach. Using these methods it is possible to enhance training and offer a broader range of scenarios for potential application to the learner. However, such approaches can be less effective than simple gamification or face-to-face training and mainly provide an advantage for reaching a wider pool of learners, or as part of a blended learning solution.

Neoliberalising HE – Part II

Part II

In Part I of this short series, I briefly outlined the features of neoliberalism as it appears as a general ideology and it’s associations with managerialism. That post detailed how the growing conception that all organisations can operate under the same processes and be managed by the same techniques has been a creeping feature of public sector services management in a range of sectors including education. This instalment will pick up where the last post ended, in exploring the connections between that broader context and the direct experiences of staff and students working within contemporary HE institutions. This will directly identify links between ideologically driven marketisation and specific mechanisms of management control.

2.1 Marketisation

An important feature of neoliberalism (in the economic definition) relies on the expectation that market exchange of equal commodities leads to a more efficient distribution of resources (‘goods’) in society. However, as organisations are often dissuaded from operating under fair and equitable exchange some state intervention is necessary in order to facilitate marketisation. In other words, state intervention should not be in order to produce certain outcomes, but rather to encourage individuals and organisations to act more like an ideal marketplace. This represents a notable shift in the location of responsibility for outcomes; from the collective actions of the state (or organisation) towards the individual citizen-worker-consumer. Thus, any failure in the equitable distribution of goods is characterised either as a market failure (the operations do not sufficiently resemble free market exchange) or individual failure (the individual has not correctly identified the utility or value of the product).

If HE was to be modelled as a market, it would not be a single market but a combination of markets for students, for research funds, for workers, for donations and so on. While the most obvious state intervention to remodel HE on a market premise has been the introduction of student fees, the introduction of external evaluation mechanisms such as the National Student Survey (NSS)-linked Teaching Evaluation Framework (TEF) serves to de-differentiate between programs of study and at the same time introduce information which will encourage consumer-students to differentiate between university learning ‘products’ on the basis of price. Similar rankings and propositions, such as the ranking of university undergraduate programmes by graduate salaries, are further examples of attempts to ‘marketise’ HE through encouraging student-consumers to select their preferred product in relation to it’s likely performance as an investment in their future career.

2.2 Surveillance and Responsibilisation

This surveillance of past graduates and accompanying idea that the student-consumer is responsible through their ‘free’ choice of university program for their future success is an extension of the neoliberal ideology through an increased responsibilisation of the individual. Such a point of view is not only a particular way of viewing our actions in the world, but it seems may also be a damaging one as indicated by the increasing incidence of mental health struggles experienced by students at university and in an increasingly pressured examination-driven education environment at younger ages. The supposed meritocratic neutrality of these measuring mechanisms only adds to the weight of responsibility felt by the individual in determining their own future success. These student experiences are matched by those of would-be academic workers in the HE labour market who are subject to extensive mechanisms of surveillance concentrated on individual performance, despite many outcomes being linked to factors dictated by choices on institutional or project resource allocation (such as class sizes, length of research projects et cetera). Gonzales, Martinez & Ordu (2014) explore this in relation to the concept of ‘academic capitalism’ in a US university to show how this manifests in everyday work pressure whereby individual academics are ‘engulfed’ by work time infiltrating all aspects of life and a competitive drive for ‘hyperprofessionalism’. That one of their participants is quoted these work conditions and expectations as ‘inhumane’ perhaps highlights why the similar stress and sickness epidemic is prevalent in contemporary UK HE institutions (We are Higher Education 2018)

Uncertain yet perpetual surveillance is a preferred neoliberal technique of control in organisation precisely because it emphasises responsibilisation. While management in the form of supervision of work indicates responsibility for outcomes rests with the organisation and its techniques or strategies, management by surveillance instead encourages the individual to bear responsibility for outcomes. The use of short-term or insecure work contracts further communicates this uncertainty and individual responsibility, as rather than managing performance, the organisation can instead aim to substitute any individual considered insufficient with an alternative worker. Responsibility thus becomes one-sided with the employee bearing the obligation and responsibility for outputs and the organisation concentrated on monitoring rather than active management.  

2.3 Individualization and the human resource

While many aspects of work performance are undoubtedly linked to individual strengths and attributes, the strength of collective effort is often more than the sum of its parts. By coming together in organisations rather than working as individuals, the difficulties faced in periods of being less able to work through sickness or other challenges are a burden shared in the knowledge that such events are a risk faced by all individuals. However, a focus on the human ‘resource’ as an individual measured unit, encouraged by neoliberal thinking, obscures the benefits of collective endeavour.  

Individualization is a concept tied to neoliberalisation in that it describes the increasing responsibilisation of individuals as the authors of their own life narrative (see Beck & Beck-Gernsheim 2002). In sum, the individual is held to be responsible for their outcomes in life over other factors such as luck or prevalence/lack of opportunities afforded through regional development, wealth, economic and social change, social support networks and so on. This process is highly evident in the assumptions behind the majority of evaluative frameworks applied in HE, and while there are plenty of examples among the surveillance of  academic workers, this is also evident in the uncertain contractual circumstances often faced by workers in support services (where workers are often held to be individually responsible for re-aligning their skills with new roles, to undertake training in their own time and so on).

In the contracting out of services and the reduction of facilities for staff (for example, the closure of common rooms previously available to cleaning and maintenance staff where they could store personal possessions when on shift and socialise during breaks), workers in HE have been increasingly modelled as functionaries towards whom the university has no responsibility beyond their working hours, and this same perspective is the one which acts as the foundation for the current dispute over pensions.  

2.3 Organizational mimesis

Given that there has been substantial media coverage of Vice-Chancellor’s salaries and expenses and other ways in which top managerial staff in organisations affiliated with HE have been seen to profit substantially as individuals within this (public) sector I have curtailed the lengthy segment which I had originally intended to write here (see resources below and in Part I for further reading). Suffice to say that the pursuit of efficiency in HE through techniques appropriated from managerialism in the private sector including responsibilisation, technologies of surveillance, outsourcing, zero-hours or short-term contracts have served to justify the expansion of administrative and managerial roles.

The case of pensions relates specifically to comparison with the private sector, given that in the majority of private sector occupations the availability of defined benefit pension funds has been dramatically reduced as the risk of investment performance for savings has been increasingly shifted to individuals. Due to the increased tendency in recent years for individuals to shift occupations fairly frequently, the move towards an individual focus on pension provision on the surface makes sense (for reasons of transferability). However, this shift results clearly in higher risk not only for individuals but also for the state, in a climate where increased living costs (primarily in housing, but also in loan repayments) is building a generation of workers with few capital assets on which to rely in retirement. The pensions issue itself is detailed and complex (see Grady & X for further details), and the governance of UUK fund management has also come under scrutiny in the course of the dispute.

Pursuit of financial efficiency and a market-driven consumer focus has encouraged universities to more closely mimic commercial institutions (and each other) in a way which is now being questioned by universities themselves following the UCU 2018 Pensions dispute (Toop 2018). Proposals regarding the ways in which these management methods, priorities and structures are undermining the democratic functions of universities and their accountability to the public as sources of public good rather than as providers of degree-products are being tabled and discussed and in this regard there is a drive towards revisiting the obligations and responsibilities a university has to it’s community including it’s students and employees. It remains to be seen whether this will result in a shift away from CEO-style vice-chancellors and a race to the bottom in the casualisation of employment.   

 

In the final installment in this series, I will outline some of the proposals and actions that have been raised in the course of the 2018 UCU Pension dispute, with the aim of resisting the production of students and employees as neoliberalised subjects.

 

Resources

Academic Articles

Joel D Aberbach and Tom Christensen (2007) Citizens and Consumers, Public Management Review, 7:2, 225-246, DOI: 10.1080/14719030500091319

Louise Archer (2008) “The new neoliberal subjects? Young/er academics’ constructions of professional identity”, Journal of Education Policy, 23:3, 265-285, DOI: 10.1080/02680930701754047

Stephen J. Ball (2009) Privatising education, privatising education policy, privatising educational research: network governance and the ‘competition state’, Journal of Education Policy, 24:1, 83-99,DOI: 10.1080/02680930802419474

Stephen J. Ball (2012) The reluctant state and the beginning of the end of state education, Journal of Educational Administration and History, 44:2, 89-103, DOI: 10.1080/00220620.2012.658764

Taylor C. Boas and Jordan Gans-Morse. (2009). Neoliberalism: From new liberal philosophy to anti-liberal slogan. Studies in Comparative International Development, 44(2), 137–161.

Roger Burrows. (2012). Living with the h-index? Metric assemblages in the contemporary Academy. The Sociological Review, 6(2), 355–372.

Bronwyn Davies and Peter Bansel (2010). Governmentality and Academic Work:Shaping the hearts and minds of academic workers. Journal of Curriculum Theorizing 26(3) pp5-20

Rosemary Deem, Sam Hillyard and Mike Reed (2007) Knowledge, Higher Education, and the New Managerialism: The Changing Management of UK Universities Oxford University Press https://books.google.co.uk/books?id=45cXWj4M0acC&printsec=frontcover

Willard F Enteman (2007) “Managerialism and the Transformation of the Academy” Philosophy of Management 6(1):5-16 https://link.springer.com/article/10.5840/pom2007612

Heather Fraser and Nik Taylor (2016) Neoliberalization, Universities and the Public Intellectual Palgrave Macmillan London

Henry Giroux (2002) Neoliberalism, Corporate Culture, and the Promise of Higher Education: The University as a Democratic Public Sphere. Harvard Educational Review, Vol. 72, No. 4, pp. 425-464. https://doi.org/10.17763/haer.72.4.0515nr62324n71p1

Leslie D. Gonzales, E.Martinez and C. Ordu (2014). Exploring faculty experiences in a striving university through the lens of academic capitalism. Studies in Higher Education, 39(7), 1097–1115.

Leslie D. Gonzales and Anne-Marie Núñez. (2014). The Ranking Regime and the Production of Knowledge: Implications for Academia. Education Policy Analysis Archives, 22(31). http://dx.doi.org/10.14507/epaa.v22n31.2014

Thomas Klikauer (2013) “What is Managerialism?” Critical Sociology 41 (7-8) pp1103-1119 https://doi.org/10.1177/0896920513501351

Chris Lorenz, “If You’re So Smart, Why Are You under Surveillance? Universities, Neoliberalism, and New Public Management,” Critical Inquiry 38, no. 3 (Spring 2012): 599-629.

https://doi.org/10.1086/664553

Kathleen Lynch (2006) “Neo-liberalisation and marketisation: The implications for Higher Education” European Educational Research Journal 5 (1): 1-17 https://doi.org/10.2304/eerj.2006.5.1.1

Mark Olssen and Michael A. Peters (2007) Neoliberalism, higher education and the knowledge economy: from the free market to knowledge capitalism, Journal of Education Policy, 20:3, 313-345, DOI: 10.1080/02680930500108718


Hugo Radice (2013) “How We Got Here: UK Higher Education under Neoliberalism” ACME: An International Journal for Critical Geographies 12(2) http://142.207.145.31/index.php/acme/article/view/969  [NB A radical publication and not all work is blind-reviewed]

Jeff Rose and Dan Dustin (2009). The neoliberal assault on the public university: The case of recreation, park, and leisure research. Leisure Sciences, 31(4), 397–402.

Cris Shore (2010). Beyond the multiversity: Neoliberalism and the rise of the schizophrenic university. Social Anthropology, 18(1), 15–29

Sandra Smeltzer and Alison Hearn (2014) Student Rights in an Age of Austerity? ‘Security’, Freedom of Expression and the Neoliberal University, Social Movement Studies, 14:3, 352-358, DOI: 10.1080/14742837.2014.945077

Philip A. Woods, Glenys J. Woods & Helen Gunter (2007) Academy schools and entrepreneurialism in education, Journal of Education Policy, 22:2, 237-259, DOI: 10.1080/02680930601158984

News, Magazine articles and social media publications

Jana Bacevic (March 14th 2018) Life or Business as Usual? The lessons of the USS strike (personal blog) Available online at: https://janabacevic.net/2018/03/14/life-or-business-as-usual-lessons-of-the-uss-strike/

Simon Baker (March 12 2018) “Admin and management staff costs rising the fastest, suggest data” Times Higher Education  https://www.timeshighereducation.com/news/admin-and-management-staff-costs-rising-fastest-suggest-data

Jennie Bristow (Mar 5th 2018) “This strike reminds us what universities are for” Spiked! http://www.spiked-online.com/newsite/article/this-strike-reminds-us-what-universities-are-for/21184?utm_content=buffer3b3c4&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer#.WqFABijFJaR

Martin Henegan, Jo Grady & Liam Foster “Women to be hardest hit by proposed university pension scheme changes” UCU Sheffield blog http://ucu.group.shef.ac.uk/women-to-be-hardest-hit-by-proposed-university-pension-scheme-changes/

The Guardian (12 March 2018) “Accountability and UK University Governance” Letters https://www.theguardian.com/education/2018/mar/12/accountability-and-uk-university-governance?CMP=share_btn_tw

Sophie Inge (March 6th 2018) “UK Universities rely on casual staff ‘fur up to half of teaching’ Times Higher Education https://www.timeshighereducation.com/news/uk-universities-rely-casual-staff-half-teaching

Katy Sian (March 14th 2018) “We’re drawing the line’: Our fight against university marketization is about more than pensions” Ceasefire Magazine https://ceasefiremagazine.co.uk/were-drawing-line-fight-university-marketization-pensions/ 

Ned Simons (Feb 28th 2018) “Vice-Chancellors Accused Of Pocketing An ‘Eye-Watering’ 227% Increase In Financial Benefits Since 2010” Huffington Post http://www.huffingtonpost.co.uk/entry/vice-chancellors-have-pocketed-an-eye-watering-227-increase-in-financial-benefits-since-2010_uk_5a96befce4b0e6a523039e82?ncid=tweetlnkukhpmg00000001

Aisha Thomas-Smith (Mar 13th 2018) “Why are University Lecturers on Strike?” Weekly Economics Podcast https://soundcloud.com/weeklyeconomicspodcast/why-are-university-lecturers-on-strike (see 12:45 onwards for discussion of marketisation).

Stephen Toope (16th March 2018) “The future of UK Universities”  Vice-Chancellor’s Blog, University of Cambridge website Available at: http://www.cam.ac.uk/news/the-future-of-uk-universities-vice-chancellors-blog 

UCU (Mar 6th 2018) Edinburgh University under fire over plans to try and break pensions strike with out of date recorded lectures https://www.ucu.org.uk/article/9386/Edinburgh-University-under-fire-over-plans-to-try-and-break-pensions-strike-with-out-of-date-recorded-lectures#.Wp5-DX9TSNw.twitter

We are Higher Education (Feb 17th 2018 ) The staff stress and sickness epidemic occurring in Universities across the UK https://wearehighereducation.org/2018/02/17/is-the-higher-education-sector-in-crisis-the-staff-stress-and-sickness-epidemic-occurring-in-universities-across-the-uk/

 

Neoliberalising HE: The USS Strike Part I

This post is part one in a multi-part series explaining how the 2018 USS Pension strike is closely entwined with and an example of neoliberalisation. It is a long post, but assumes no prior knowledge of any of the concepts or context. If you want to look up the fabulous commentaries of colleagues who are much more familiar with this material and have been following this issue for a considerable amount of time, there are references and links at the bottom of the post.

In this post I will briefly cover neoliberalism, managerialism and some examples of this in the UK public sector. I will then go on to outline some of the ways in which colleagues have raised concerns that this is now ongoing in HE and how it affects this dispute.

1.1 What is neoliberalism

Neoliberalism is a contested term which emerged from debates over economic reform and is often reproduced by its contemporary detractors as a shorthand reference to any political ideology promoting increased marketisation (ie introducing the characteristics of market exchange) of previously non-marketised sectors. Boas & Gans-Morse (2009), writing in the field of development studies, outline that debates in academic literature often refer to different types of neoliberalism; i) economic reform, ii) a politico-economic model for rapid development, iii) ideology and iv) academic paradigm.

Neoliberal economic reform refers to the elimination of price controls, deregulation of capital markets and reduction of trade barriers as well as a broader tendency towards reducing the role of the state and facilitating privatization of state-owned enterprise. In principle this also endorses the reduction or removal of state subsidies, though in practice these are often converted into incentives (at least in the short term) to encourage private industry to take on seemingly unprofitable state functions. In the case of development, the objective of this ‘liberalisation’ of activity is to make a broader range of opportunities for investment available, therefore encouraging an influx of capital to the economy. A further objective lies in the consequent lower financial risks held by the state, making it easier for governments to borrow funds for other projects. Moving from a state-centred development model towards a neoliberal model often requires substantial restructuring of relations between state and other actors, such as labour unions, private enterprise etc. The development model also therefore involves substantial policy changes.

Neoliberal ideology, while often found in conjunction with neoliberal economics or social policy, refers to the emphasis on individual freedoms rather than collective responsibilities as inhabiting the core of social value. Consequently, proponents of this ideology advocate understanding of social and economic issues primarily as they apply to the abstract individual. This ideology is much more frequently found in individualistic cultures, and is popular in countries such as the United Kingdom, United States and Australia.

The neoliberal academic paradigm refers to assumptions about human nature and free will as they inform classical economics, primarily that individuals are rational and efficient maximisers of utility and profit. This particular simplification is sometimes described as a branch of positivist philosophy, as it represents the search for universal laws of human behaviour in markets based on an epistemology which accepts objective observation only. Individual academics hold a wide variety of different positions even within this paradigm, particularly on the importance of the rights of the abstract individual (which may require collective legislation to protect) versus the liberties of specific individuals to do what they please in society. However, the paradigm is widely critiqued as an oversimplification of human decision-making, ignoring the possibility of human development, and as a model which unrealistically prioritises masculinist and anomic assumptions about individuals’ existence outside of their relationships to others.

The popularity of neoliberalism (in all of the above meanings of the term) in public discourse can be seen to mark a particular historical turning point. As Boas and Gans-Morse (ibid) identify, the original proposals of the Freiburg school in Germany during the 1930s in fact were a moderate position as they advocated more regulatory intervention by the State than under laissez-faire liberalism in order to facilitate fair competition in the marketplace and enhance social welfare. However, following the successful economic period of the 1960s, substantial inflation linked to price hikes in oil combined with the growth of economies long challenged by post-war underdevelopment began to challenge dominant Western economies and undermine faith in Keynesian economic policies which foregrounded the role of the state. The resulting widespread advocacy of market fundamentalism in America (Reaganism) and the United Kingdom (Thatcherism) in the 1980s, labeled for critique by opponents as ‘neoliberal’ proposed less state intervention or control of national resources, industry and services. 

1.2 What is New Public Management/New Managerialism?

In the United Kingdom as well as in a number of other countries in the world, we have been going through an historic shift in which legal regulation on individuals has increased, state responsibilities have been decreased and the delegation of state protected industries to private enterprise has been accelerated. In the UK this has coincided with substantial divestment from manufacturing and heavy industry, patchwork divestment from agricultural industry (mainly in relation to treaty agreements with EU and neighbouring producers over commodities such as milk and fish) and a shift towards an economy based on financial services, research and development, legal services and other knowledge work. It is no surprise that these changes coincide with increased competition in manufacturing (increasingly advanced) products overseas and an increase in global trade. Where industry remained with minimal or no state support, substantial arguments over how such activities ought to be run and managed were informed by the growing proponents of managerialism.

Enteman (1993) describes managerialism as a prevailing ideology which is characterised by the belief that the nature of an activity is immaterial to how it ought to be organised, which can be distilled to a set of universal techniques and expert processes. In this interdisciplinarity, managerialism is in alignment with the premises of neoliberalism, as the universal characteristics of management facilitate the justification of divesting state-operated activities to a market of private enterprise or to individuals. This legitimation, along with the frequent challenge that industries had to be ‘competitive’ in order to survive, fuelled the advocacy of managerial practices as politically neutral and reductionist arguments that omit the recognition of the social and political value of certain activities as well as economic value.

More recent scholarship on managerialism has highlighted specific principles which are clearly in common with neoliberalism described above; competition, deregulation, the pursuit of efficiency and the advocation of privatized industries. It is further argued that it is important to recognise the role of business and management schools in advocating and perpetuating this ideology, both among students and through influential publications such as the Harvard Business Review (Klikauer 2015). Individual corporate managers are also identified as beneficiaries of this thinking, as the financial and social value of such work is substantially inflated by this thinking. It is perhaps on this basis that managerialism is also said to describe the colonisation of organisation by layers of highly-paid ‘professional managers’. These communities label the principles of managerialism differently, yet whether ‘modernisation’, ‘market reform’, ‘shareholder value’ or another term is applied, all advocate the prioritisation of the same underlying principles.

Further to the long process of privatisation of a range of state-run or state-owned industries in the UK (from fuel extraction, power generation, sanitation and water supply, rail, airline, telephone and postal networks), very few statutory corporations in state ownership remain, of which the National Health Service (formed following the Beveridge report 1942) is one. In contradiction to neoliberal and managerialist principles, the full nationalisation of British Rail was reversed with respect to the track and signalling infrastructure after the Hatfield Rail Crash in 2000 which exposed flouting of health and safety procedures by the privatised Railtrack and their contractors. This was further evidence that the notion of universal managerial principles in which a certain level of risk was acceptable were not suitable in the management of public infrastructure following the Ladbroke Grove rail crash in 1999 where preventative safety measures had been ruled out in cost-benefit analysis.

Despite contradictory examples challenging the authority of managerialism, political pressures to reduce the cost of state-run services have resulted in the introduction of ‘professional management’ and it’s techniques in areas such as healthcare under the label ‘New Public Management’ (NPM). Under NPM, different public services are encouraged to behave as competitors in a market for public funds, where the introduction of private organisations may also challenge for similar objectives. Decision making is, in addition, decentralised and sub-units of the organisation (such as local clinics) have more scope to decide how to allocate their resources. The use of contractors is encouraged along with a focus on cost-minimisation and target-based performance monitoring. These features of NPM are advocated as providing particular benefits, such as cost reduction, service differentiation (ie services provided are more specific and relevant to the needs of the locality) and choice. The use of NPM in the National Health Service, along with several restructurings and attempts to apply technology to ‘modernise’ and improve efficiency in the service have been widely criticised as unproductive, counter to the demands of public health provision, and short-sighted. A more moderate evaluation of the techniques on their own terms highlights that the proposed benefits do not always align with public demands for equitable and universal access to services (Simonet 2015).

Unlike the National Health Service, provision of education in the UK does not rest within a State-owned corporation but rather in a complex relationship between multiple institutions in receipt of state funding. A range of religious institutions, charitable and fee-paying schools provided education services in the UK until the end of the 19th century until the Education act of 1918 sponsored compulsory provision of primary and secondary education. Nonetheless, in line with managerialist ideology, a number of the same processes applied following privatisation in areas such as rail and mail or in NPM in the NHS can be seen in recent transformations in UK education.  

While the UK school system is complex to those unfamiliar with it, a simplified picture begins with the identification of the majority of institutions historically as either locally-run and publicly owned schools subject to national governance regarding curriculum and regulation by Ofstead, or a minority of independent fee-paying establishments who are mainly exempt. However, reforms beginning in the late 1990s introduced  a range of different school operating models in which capital assets might be owned or operated by private organisations or charitable trusts, staff may be employed by the local government authority, school governing board or a private organisation such as a multi-academy trust.

An important feature of these new developments is the way in which they characterise school buildings as financial assets in which private corporations may invest (privitisation), in the segregation of school governance from local authority oversight in favour of individual negotiation directly with the government Department for Education (deregulation) and in the promotion of differentiation in educational provision measured through Ofstead rankings, KPIs and other published outcomes (competition). Despite these changes, there is no evidence as yet that the new structure (academies) produce overall better educational outcomes (Gorard 2009). However, the differentiation in school provision does lead to substantial disadvantage for those unable to access ‘better’ educational services and impedes the ability for those services to improve without accepting a move to private investment and control. Although the introduction of privatisation has been widespread, these organisations maintain a not-for-profit orientation. Nonetheless, they impose a profit-driven, managerialist and competitive logic in which the state takes a less direct role (Ball 2009; 2012) and in which corporate entrepreneurialism is normalised (Woods et al 2007).

Examples such as rail, health and education show that considerable evidence to challenge the premises of universally appropriate methods and techniques of management, the idea that privately-run services in competition produce better outcomes, that attempts to model public services as commodity markets are effective or that the public can identify with a consumer choice model for such services.

1.3 What does this have to do with the 2018 UCU Pension strike?

In Higher education, as with other areas of education, debates have increasingly focused on the responsibility of universities as trainers of the next generation of value-producing individuals. This has coincided, since the introduction of university tuition fees in 1998 (and in 1999 loans in place of maintenance grants), with language which encourages students to view themselves as consumers making an ‘investment’ in their future career potential. The introduction of tuition fees, while originally advocated in order to address a government financial deficit in HE and to promote increased participation in education at university level, have been a key stage in the promotion of privatization in HE. Although loans for fees and maintenance are issued based on the government-backed Student Loan company, a portion of debts accrued between 1990-1998 have been sold on to private debt collection agencies. Student accommodation firms are also frequently the beneficiaries of the readily available maintenance loans, with multiple universities investing in construction of new accommodation alone or in private partnerships (see Hale 2018 for more on this).

While university funding for home students’ tuition used to be routinely capped at a fixed number of places, the introduction of student fees and later removal of the cap on places (in 2015) encouraged universities to think of themselves as competing ‘providers’ of an educational service to home students in much the same way as they marketed themselves abroad. By removing the regulation on numbers and attaching funding to students, the recruitment of students became a competition for resources and by increasing the annual intake universities benefited from economies of scale, particularly in courses with low costs (such as the humanities). To address the need for additional teaching and administrative capacity, facing uncertain recruitment figures, managers of university departments looked to act as they previously did to cover staff on research leave – employ more staff on short-term contracts, such as hourly paid lecturers and termtime-only administrators. Although these staff were eligible for some of the benefits of other staff, such as the pension scheme or reduced cost childcare, most were paid only a fraction of those on full-time contracts and as such could not afford to pay for such benefits. The introduction of performance ranking measures such as TEF also indicated a likelihood that student numbers would regularly fluctuate in future based on modelling students as consumers of a preferred service.

It is in this context that the administrative organisation representing universities contributing to the USS Pension scheme (Universities UK) began discussions regarding reducing the financial risk of the scheme bourne by university employers. It is important to note that there are two significant pension schemes which cover most UK universities; the USS scheme (which applies to pre-1992 institutions) and the TPS scheme (which applies to post-1992 universities and other schools and colleges). The USS pension was recently subject to substantial changes following disputes over TPS, and in which the negotiated outcome for TPS was broadly matched by USS. The introduction of divergence between the two schemes can (and has) been identified as a basis of competition between the two communities of universities. Beyond the politics of collective negotiation, a wealth of information has also emerged in the early stages of this dispute to indicate that the valuation of the total assets of USS  against its potential liabilities is empirically unsound (see Otsuka’s many 2018 commentaries for a blow-by-blow account of the valuation), and the risk is not as substantial as it appeared.

It is unclear why UUK would continue to attempt to push for the changes to the scheme rather than take time to review their valuation method. However, collections of reports, presentations and other relevant documents by Felicity Callard (2018 twitter) has indicated a narrative focused on entrepreneurialism and choice, and further reports on the financial benefits received by those administering UUK (Havergal 2016) and top positions in Universities (Simons 2018) has lent credence to the idea that the proposed changes are driven by managerialist ideology.  

More on this to come in Part II…..!

Recommended Reading/ Resources

Academic Articles

Joel D Aberbach and Tom Christensen (2007) Citizens and Consumers, Public Management Review, 7:2, 225-246, DOI: 10.1080/14719030500091319

Louise Archer (2008) “The new neoliberal subjects? Young/er academics’ constructions of professional identity”, Journal of Education Policy, 23:3, 265-285, DOI: 10.1080/02680930701754047

Stephen J. Ball (2009) Privatising education, privatising education policy, privatising educational research: network governance and the ‘competition state’, Journal of Education Policy, 24:1, 83-99,DOI: 10.1080/02680930802419474

Stephen J. Ball (2012) The reluctant state and the beginning of the end of state education, Journal of Educational Administration and History, 44:2, 89-103, DOI: 10.1080/00220620.2012.658764

Taylor C. Boas and Jordan Gans-Morse. (2009). Neoliberalism: From new liberal philosophy to anti-liberal slogan. Studies in Comparative International Development, 44(2), 137–161.

Roger Burrows. (2012). Living with the h-index? Metric assemblages in the contemporary Academy. The Sociological Review, 6(2), 355–372.

Raewyn Connell, Barbara Fawcett and Gabrielle Meagher (2009) “Neoliberalism, New Public Management and the human service professions: Introduction to the Special Issue” Journal of Sociology Vol 45, Issue 4, pp. 331 – 338 https://doi.org/10.1177/1440783309346472  

Bronwyn Davies and Peter Bansel (2010). Governmentality and Academic Work:Shaping the hearts and minds of academic workers. Journal of Curriculum Theorizing 26(3) pp5-20

Rosemary Deem, Sam Hillyard and Mike Reed (2007) Knowledge, Higher Education, and the New Managerialism: The Changing Management of UK Universities Oxford University Press https://books.google.co.uk/books?id=45cXWj4M0acC&printsec=frontcover

Willard F Enteman (2007) “Managerialism and the Transformation of the Academy” Philosophy of Management 6(1):5-16 https://link.springer.com/article/10.5840/pom2007612

Heather Fraser and Nik Taylor (2016) Neoliberalization, Universities and the Public Intellectual Palgrave Macmillan London

Henry Giroux (2002) Neoliberalism, Corporate Culture, and the Promise of Higher Education: The University as a Democratic Public Sphere. Harvard Educational Review, Vol. 72, No. 4, pp. 425-464. https://doi.org/10.17763/haer.72.4.0515nr62324n71p1

Leslie D. Gonzales, E.Martinez and C. Ordu (2014). Exploring faculty experiences in a striving university through the lens of academic capitalism. Studies in Higher Education, 39(7), 1097–1115.

Leslie D. Gonzales and Anne-Marie Núñez. (2014). The Ranking Regime and the Production of Knowledge: Implications for Academia. Education Policy Analysis Archives, 22(31). http://dx.doi.org/10.14507/epaa.v22n31.2014

Stephen Gorard (2009) What are Academies the answer to?, Journal of Education Policy, 24:1, 101-113, DOI: 10.1080/02680930802660903

Thomas Klikauer (2013) “What is Managerialism?” Critical Sociology 41 (7-8) pp1103-1119 https://doi.org/10.1177/0896920513501351

Chris Lorenz, “If You’re So Smart, Why Are You under Surveillance? Universities, Neoliberalism, and New Public Management,” Critical Inquiry 38, no. 3 (Spring 2012): 599-629. https://doi.org/10.1086/664553

Mark Olssen and Michael A. Peters (2007) Neoliberalism, higher education and the knowledge economy: from the free market to knowledge capitalism, Journal of Education Policy, 20:3, 313-345, DOI: 10.1080/02680930500108718

Hugo Radice (2013) “How We Got Here: UK Higher Education under Neoliberalism” ACME: An International Journal for Critical Geographies 12(2) http://142.207.145.31/index.php/acme/article/view/969  [NB A radical publication and not all work is blind-reviewed]

Jeff Rose and Dan Dustin (2009). The neoliberal assault on the public university: The case of recreation, park, and leisure research. Leisure Sciences, 31(4), 397–402.

Daniel Simonet (2015) “The New Public Management Theory in the British Health Care System: A Critical Review” Administration & Society 47(7) 802-826 https://doi.org/10.1177/0095399713485001

Cris Shore (2010). Beyond the multiversity: Neoliberalism and the rise of the schizophrenic university. Social Anthropology, 18(1), 15–29

Sandra Smeltzer and Alison Hearn (2014) Student Rights in an Age of Austerity? ‘Security’, Freedom of Expression and the Neoliberal University, Social Movement Studies, 14:3, 352-358, DOI: 10.1080/14742837.2014.945077

Philip A. Woods, Glenys J. Woods & Helen Gunter (2007) Academy schools and entrepreneurialism in education, Journal of Education Policy, 22:2, 237-259, DOI: 10.1080/02680930601158984

News, Magazine articles and social media publications

Anonymous (Feb 19th 2018) “Why I don’t want to go on strike”, Medium, Available Online: https://medium.com/@ukacademic/why-i-dont-want-to-go-on-strike-e4a18bed6438

Jana Bacevic (March 14th 2018) Life or Business as Usual? The lessons of the USS strike (personal blog) Available online at: https://janabacevic.net/2018/03/14/life-or-business-as-usual-lessons-of-the-uss-strike/

Jennie Bristow (Mar 5th 2018) “This strike reminds us what universities are for” Spiked! http://www.spiked-online.com/newsite/article/this-strike-reminds-us-what-universities-are-for/21184?utm_content=buffer3b3c4&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer#.WqFABijFJaR

Gurminder Bhambra (Feb 23rd 2018) In Defence of the Public University: The USS Strike in Context Discover Society https://discoversociety.org/2018/02/23/in-defence-of-the-public-university-the-uss-strike-in-context/

Felicity Callard (No title: collection of relevant documents and summary analysis) Twitter. Available at: https://twitter.com/felicitycallard/status/973136190319792129 and  https://twitter.com/felicitycallard/status/973157185088868353

Thomas Hale (March 6th 2018) “Universities and the allure of capital markets” Financial Times Alphaville https://ftalphaville.ft.com/2018/03/06/2199103/universities-and-the-allure-of-capital-markets/

Thomas Hale (January 26th 2018) “The many problems with a market for Higher Education” Financial Times Alphaville https://ftalphaville.ft.com/2018/01/26/2198133/the-many-problems-with-a-market-for-higher-education/ [note the ‘problems’ identified here are not about ideology but about the practicalities of HE operating as a market and defining students as consumers]

Thomas Hale (Feb 7th 2018) “The financing of Student Accomodation” Financial Times Alphaville https://ftalphaville.ft.com/2018/02/05/1517828056000000/The-financing-of-student-accommodation/

William G Pooley (March 6th 2018) Who are UUK anyway? Personal Blog https://williamgpooley.wordpress.com/2018/03/06/who-are-uuk-anyway/

Michael Otsuka (Feb 12th 2018) “Oxford’s and Cambridge’s role in the demise of USS” Medium https://medium.com/@mikeotsuka/oxfords-and-cambridge-s-role-in-the-demise-of-uss-a3034b62c033

Michael Otsuka (Jan 7th 2018) “No alternative methodology was proposed” Medium

https://medium.com/@mikeotsuka/no-alternative-methodology-was-proposed-f96eee1740b7

Ned Simons (Feb 28th 2018) “Vice-Chancellors Accused Of Pocketing An ‘Eye-Watering’ 227% Increase In Financial Benefits Since 2010” Huffington Post http://www.huffingtonpost.co.uk/entry/vice-chancellors-have-pocketed-an-eye-watering-227-increase-in-financial-benefits-since-2010_uk_5a96befce4b0e6a523039e82?ncid=tweetlnkukhpmg00000001

Alexander Styre (2014) Neoliberalism, the Free Market, and the Decline of Managerial Capitalism http://www.europeanfinancialreview.com/?p=82

UCU (Mar 6th 2018) Edinburgh University under fire over plans to try and break pensions strike with out of date recorded lectures https://www.ucu.org.uk/article/9386/Edinburgh-University-under-fire-over-plans-to-try-and-break-pensions-strike-with-out-of-date-recorded-lectures#.Wp5-DX9TSNw.twitter

Sophie Inge (March 6th 2018) “UK Universities rely on casual staff ‘for up to half of teaching'” Times Higher Education https://www.timeshighereducation.com/news/uk-universities-rely-casual-staff-half-teaching

Chris Havergal (July 28th 2016) “Bonuses up at USS as pension fund deficit grows by £1.8 billion” Times Higher Education https://www.timeshighereducation.com/news/bonuses-uss-pension-fund-deficit-grows-ps18-billion

Alice Evans (15th Feb 2018) It’s scary and unfair: why I’m striking over university pensions The Guardian Higher Education Network https://www.theguardian.com/higher-education-network/2018/feb/15/its-scary-and-unfair-why-im-striking-over-university-pensions

 

Crowdfunding and capabilities

My recent project to investigate the implications of using a crowdfunding model to promote more dignified workplace relations managed to raise pledges to the tune of almost £400, highlighting a very simple beneficial feature of crowdfunding – the potential to develop support for an idea through co-operation with like-minded others. Though this fell short of the target financial figure, this exercise has been both promising in terms of the future of the project (for which I will re-scale the initial stage and return to supporters about whether they would still be willing to contribute in combination with seeking other funding support), and in terms of my own capability development.

Westermann-Behaylo, Buren and Berman (2016) write about the possibility of capability enhancing practices to promote win-win outcomes between diverse stakeholders, and the potential for contributions to human dignity by pursuit of reciprocity rather than stakeholder tradeoffs.  Capabilities are a foundational concept in the work of Amartya Sen and are understood in conjunction with functionings. Functionings describe a wide range of activities, including the basics of healthy living, having a good job, or even the feeling of self-respect. While Sen defines development as the enhancement of functionings, capabilities are the opportunity to achieve functionings. In existing studies of poverty-stricken economies or regions, some activities such as the support of micro-finance are already acknowledged as contributing to enhanced capabilities. If these capabilities can support improved functionings then there is a strong case for their contribution to human dignity. However, where areas struggle to acquire investment, these practices are a more obvious response to poverty alleviation than we might expect in economies where credit is easier to come by. Yet crowdfunding is not only about the raising of money, but also about establishing networks and communication practices. Consequently, I will still be looking for a further opportunity to test this theory with examination of the real experience of crowdfunders…. watch this space!